A “Sample Letter To Reconnect With Old Clients” is a pre-written message. It helps you reach out to past customers. You might need it if sales are down. Or, maybe you just want to revive old relationships.
Ready to say hello again? We have you covered. This article shares letter templates. These samples make reconnecting easy.
Think of these as your starting points. Tweak them to fit your style. Let’s get those old clients back!
Sample Letter To Reconnect With Old Clients
[Your Name]
[Your Address]
[Your Phone Number]
[Your Email Address]
[Date]
[Client Name]
[Client Address]
Subject: Catching Up and Sharing New Opportunities
Dear [Client Name],
I hope this letter finds you well.
It’s been a while since we last worked together at [Previous Company/Project]. I was thinking about [mention a specific positive memory or project] recently, and it reminded me of the successful outcomes we achieved together.
Since then, [Your Company Name] has been [briefly describe company’s progress or new developments – maximum 2 sentences]. We’re now offering [mention a new service/product that might be relevant to the client].
I’d be happy to discuss how these new developments could benefit your current projects or future needs. Would you be available for a brief call sometime next week?
Thank you for your time. I look forward to reconnecting.
Sincerely,
[Your Name]
[Your Title]
[Your Company Name]
[Your Website]
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How to Write Letter To Reconnect With Old Clients
Subject Line: Pique Their Interest
- Bypass generic platitudes like “Checking In.” Instead, employ a subject line that hints at value or novelty.
- Consider: “Revitalizing [Past Project] – New Opportunities?” or “[Client Name], Remember This? We’ve Got More.”
- Personalization is paramount. Use their name when apposite, and reference prior collaborations.
Salutation: A Warm, Familiar Greeting
- Avoid overly formal salutations. “Dear [Client Name]” is acceptable, but “Hello [Client Name]” can feel more affable.
- If you had a particularly convivial relationship, consider using their first name, but only if appropriate.
- Refrain from starting with apologies for the lapse in communication. Begin positively.
Opening Paragraph: Reminisce and Refresh
- Start by gently jogging their memory. Refer to a specific project, achievement, or mutually enjoyed event.
- Example: “I was just reminiscing about the successful launch of [Project Name] in 2022. What a whirlwind!”
- Briefly acknowledge the passage of time without dwelling on it. Keep it concise.
Body Paragraphs: Articulate Value Proposition
- Detail recent accomplishments or innovations relevant to their industry or needs. Highlight tangible benefits.
- Don’t just list features; explicate how these translate into augmented efficiency, cost savings, or increased revenue.
- Present a clear, compelling reason for them to re-engage. What’s in it for them?
- Avoid high-pressure sales tactics. Adopt a consultative approach, offering assistance rather than demanding attention.
Case Studies and Social Proof: Bolster Credibility
- Include succinct case studies or testimonials from satisfied clients, particularly those in similar sectors.
- Quantifiable results are more persuasive than subjective pronouncements. Numbers speak volumes.
- Link to relevant resources on your website or blog to provide supplementary information.
Call to Action: Invite Engagement
- Conclude with a clear, unambiguous call to action. What do you want them to do next?
- Offer a complimentary consultation, a personalized demo, or access to exclusive content.
- Make it easy for them to respond. Include direct contact information and a convenient scheduling link.
- Avoid being overly assertive. A gentle nudge is often more effective than a forceful shove.
Closing: Cordial and Confident
- Opt for a professional yet personable closing, such as “Best regards,” or “Sincerely.”
- Reiterate your availability and enthusiasm for future collaboration.
- Ensure your contact information is prominently displayed, including email, phone number, and website.
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Frequently Asked Questions: Reconnecting with Old Clients
Re-engaging with past clients can be a highly effective strategy for business growth. Here are answers to common questions about crafting a sample letter to reconnect with them.
Why should I reconnect with old clients?
Reconnecting can lead to renewed business opportunities, increased brand loyalty, and valuable referrals. It’s often more cost-effective than acquiring new customers.
What should I include in a reconnection letter?
Include a personalized greeting, a reminder of your past relationship, an update on your business, and a clear call to action. Offer value and demonstrate your understanding of their needs.
How often should I reach out?
The frequency depends on your industry and client relationship, but generally, avoid excessive contact. Aim for a balance between staying top-of-mind and not being intrusive.
What tone should I use in the letter?
Maintain a professional, friendly, and respectful tone. Emphasize the value you can offer and avoid sounding overly sales-oriented or desperate.
What if they don’t respond?
Don’t take it personally. People’s circumstances change. You can try a different approach later, but avoid persistent follow-up if they remain unresponsive.