A “Sample Letter To Previous Members Whose Membership Lapsed” is a pre-written communication. It’s used to reach out to former members. Their membership has expired. Organizations use it to encourage them to rejoin.
Need to win back old members? We’ve got you covered. This article provides ready-to-use letter templates. They’ll make your outreach easy.
We offer various samples. Tailor them to fit your needs. Get those lapsed members back today!
Sample Letter To Previous Members Whose Membership Lapsed
[Your Organization’s Letterhead]
[Date]
[Member’s Name]
[Member’s Address]
[Member’s City, State, Zip Code]
Subject: We Miss You at [Organization Name]!
Dear [Member’s Name],
We noticed your membership with [Organization Name] has recently lapsed. We wanted to reach out and see how you’re doing and remind you of the benefits you enjoyed as a member.
As a member, you had access to [mention 2-3 key benefits, e.g., exclusive events, networking opportunities, discounts]. We hope you found these valuable.
We’ve been busy here at [Organization Name], [mention a recent achievement or upcoming event]. We think you’d be interested in [mention a specific benefit related to the achievement/event].
Rejoining is easy! Simply visit [link to membership renewal page] or call us at [phone number]. We’d be happy to answer any questions you may have.
We value your past participation and hope you’ll consider rejoining our community.
Sincerely,
[Your Name]
How to Write a Letter to Previous Members Whose Membership Lapsed
Subject Line: Crafting an Enticing Hook
The subject line is your first, and perhaps only, chance to grab attention. Shun the mundane; opt for something that piques curiosity. Instead of a bland “Membership Renewal,” consider:
- “We Miss You: Exclusive Re-engagement Offer Inside”
- “Your [Organization Name] Privileges Await: Reactivate Today!”
- “Reignite Your [Benefit of Membership] with [Organization Name]”
Salutation: Personalize the Overture
A generic “Dear Member” feels impersonal. Strive for a warmer, more bespoke greeting. If possible, use their first name. If not, “Dear Valued Member” is a suitable alternative. Avoid overly formal salutations unless your organization culture dictates otherwise.
Opening Paragraph: Acknowledge and Reconnect
Acknowledge their past membership and express a genuine sentiment of missing their participation. Be succinct and avoid accusatory language. For instance:
“We noticed your [Organization Name] membership recently lapsed, and we wanted to reach out. We genuinely value the contributions of all our members and have missed seeing you at recent events.”
Highlighting Benefits: The Alluring Proposition
Remind them of the compelling advantages they enjoyed as members. Don’t just list features; focus on benefits—the tangible improvements they experienced. Employ strong verbs and descriptive language. Mention specific initiatives or resources they might find particularly appealing.
For example:
- “As a member, you previously enjoyed unparalleled access to our industry-leading research. This year, we’ve substantially augmented our database with cutting-edge reports and exclusive analyses.”
- “Remember the invaluable networking opportunities? We’re hosting a members-only summit next month, featuring prominent figures in [Industry].”
Incentive and Call to Action: Sealing the Deal
Entice them with a limited-time offer to sweeten the deal. This could be a discounted renewal rate, access to a premium resource, or an invitation to a complimentary event. Make the call to action clear and unambiguous. Provide a direct link to the renewal page or contact information for assistance.
Example:
“To welcome you back, we’re offering a 20% discount on your membership renewal for the next two weeks. Simply click here [link] and use code WELCOMEBACK20 at checkout. Our membership team is also available at [phone number] to answer any questions.”
Addressing Concerns: Anticipating Objections
Anticipate potential reasons for their lapse and offer reassurance. If you’ve implemented changes based on member feedback, highlight those improvements. Demonstrate that you value their input and are committed to providing an exceptional membership experience.
Example:
“We understand that circumstances change, and we’ve been diligently working to enhance the value of our membership. Based on member feedback, we’ve introduced more flexible payment options and expanded our online resources.”
Closing: A Cordial Farewell
End with a sincere expression of hope for their return and reiterate your commitment to serving their needs. Maintain a positive and welcoming tone. Use a professional closing such as “Sincerely” or “Best regards,” followed by your name and title.
Frequently Asked Questions: Membership Lapsed Letter
This section addresses common inquiries regarding the creation and purpose of a sample letter to previous members whose membership has lapsed.
Understanding the nuances of this communication can significantly improve membership reactivation rates.
Why send a letter to members whose membership has lapsed?
Sending a letter provides an opportunity to remind former members of the benefits they enjoyed and encourage them to rejoin.
What information should be included in the letter?
The letter should include a personalized greeting, a reminder of their past membership, the benefits of membership, and clear instructions on how to rejoin.
How should the tone of the letter be?
The tone should be positive, welcoming, and appreciative of their past membership.
Is it necessary to offer an incentive to rejoin?
While not always necessary, offering a special incentive can significantly increase the likelihood of reactivation.
What is the best way to send the letter?
Consider sending the letter via email for speed and cost-effectiveness, but a physical letter can also be effective for a more personal touch.
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